What is Search Engine Optimization?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. - Wiki

How search engines work and how they can boost your business?

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization).

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank).

Method 1 of 4: Taking Advantage of Google

1. Use Keywords. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership.

2. Use Trends. Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time.

3. Add yourself to Google. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far.

Method 2 of 4: Creating Your Content

25 Ways to Increase Traffic To Your Website

In this technology age, Mobile Internet is on demand and everyone who has mobile phones can connect to internet and get every information on the go. It is not impossible anymore to browse websites anywhere you are, wherever you go, whatever you do connecting to the internet is as easy as 1-2-3.

That is why there is a need to increase traffic to your business’ website in order to get the maximum visits on your blogs or websites. More traffic means more profit so here are the ways you can possibly do in order to increase your online presence and keep up with the competition.


  Source: Wordstream